Pass the assessment and earn a certification (Shoping)

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Google Ads certifications are based on a foundation of honesty and trust between certified users and the parties evaluating their abilities. Whether you’re seeking a certification for your own confidence, or to demonstrate your knowledge to customers or employers, any form of misconduct diminishes your certification’s value and violates our policies.

Skillshop Code of Conduct Agreement

By agreeing to these terms, you agree that you:
– Will answer the exam questions according to your own knowledge and without assistance
– Will not copy, reproduce, or share the content of the exam with others
– Understand that breaking this agreement may result in the invalidation of your certification, suspension from Skillshop, or involvement of the Google legal team

What are three benefits of a Smart Shopping campaign? Choose three.

  • Uses real-time signals to help you optimize goals
  • Uses manual signals to optimize goals
  • Lets you reach customers across Google platforms
  • Reduces complexity of campaign management via easy integration
  • Lets you manually set up campaigns

OR

  • You can optimize on goals using manual signals
  • You set up campaigns manually
  • You reach customers across Google platforms
  • Easy integration helps you simplify campaign management
  • You use real-time signals to help you optimize goals

OR

  • Optimizes on goals using real-time signals
  • Gives you more control by manually setting up campaigns
  • Optimizes on goals using manual signals
  • Helps you reach consumers across Google platforms
  • Simplifies campaign management with easy integration

Which of the following situations would be true if you tried to upload a feed in Google Merchant Center that did not have availability for each product?

  • Google’s system will disapprove the feed until all required attributes are included. Availability is a required attribute.
  • Google’s system will flag it as a warning for you to resolve in the future. Availability is an optional attribute.
  • Google’s system will disapprove the feed, since availability is not an attribute in the product feed.
  • Google’s system will flag it with a warning for you to resolve in the future. Availability is a required attribute.

Aside from the Google Merchant Center diagnostic interface, how would you expect to be notified of an account suspension?

  • Email notification in Google Merchant Center
  • Email notification in Google My Business
  • Email notification in Google Ads
  • Email notification in Google Merchant Center and Google Ads

How are Shopping ads created?

Which of these choices would make a good secondary bid strategy for a client who wanted to run on Smart Shopping campaigns and use Maximize Conversion Value as a bid strategy?

  • Target Return On Ad Spend (tROAS)
  • Manual Max CPC
  • Enhanced CPC
  • Maximize Clicks

You’d like to promote your products across Google’s platform but aren’t sure if you should go with a Smart Shopping campaign or a Standard Shopping campaign. Which statement is true about Smart Shopping campaigns?

  • Smart Shopping campaigns can help you find and reach audiences across Shopping and Search by creating a separate campaign for Shopping and Search.
  • Smart Shopping campaigns can help you find and reach audiences across Shopping and Search without needing to create a separate campaign for each channel.
  • Smart Shopping campaigns can help you find and reach audiences across Google’s platform without needing to create a separate campaign for each channel.
  • Smart Shopping campaigns can help you find and reach audiences across Google by creating a campaign for each channel.

What’s an example of an omnichannel goal?

  • Wanting to double in-store sales by Q4
  • Promoting a 20% off discount for shoppers who buy online and pick up in-store
  • Wanting to increase online sales by driving consumers to the website to make a purchase
  • Raising awareness about a new soft drink flavor across Google platforms

You’re in the process of creating a Google Merchant Center account and realize you don’t have a refund policy. Your company does not allow refunds.

  • Refund policy is not a landing page requirement. Whether a business offers refunds or not, it’s not required to have the policy on the website as long as there’s a disclaimer.
  • Refund policy is a landing page requirement. It’s acceptable that you don’t allow returns or refunds, but this must be clearly stated. Consider adding the return and refund policy to the footer of the website so it’s readily available.
  • Refund policy is an optional landing page requirement. The policy is required for businesses that offer a refund; otherwise, it’s not a violation to exclude it from the footer of the website so it’s readily available.
  • Refund policy is a landing page requirement. In order to run on Shopping ads, you’ll need to offer refunds and clearly state on the policy to the footer of the website so it’s readily available.

or

    • Consider adding the return and refund policy to the website footer. It’s OK that you don’t allow returns or refunds, but you are required to state your refund policy clearly on your landing page so that it is readily available.
    • Make sure there is a disclaimer. Whether a business offers refunds or not, it’s not required to have the policy on the website landing page as long as there’s a disclaimer.
    • Don’t do anything. You are not required to state refund policy on your landing page. The policy is required for businesses that offer a refund; otherwise, it’s not a violation to exclude it from the footer of the website so it’s readily available.
    • Begin offering refunds and include the return and refund policy in the landing page footer so that it is readily available. In order to run on Shopping ads, both of these things are required.

You’ve owned a successful online retail business for 10 years. Recently, shopping behavior has shifted, and shoppers are buying less each time. The product and marketing strategy hasn’t changed.

  • Continue with your current marketing strategy, as shopping behavior changes regularly and will balance out.
  • Provide personalized experiences that meet shopper expectations online or in-store.
  • Uncover the needs to meet the requirements of curious and impatient consumers.
  • Guarantee profitability, traffic, customer base, and sales with Shopping ads.

You are working with a client who is new to Shopping ads and you noticed that the inventory data the client plans to use for their product feed isn’t accurate. If a product feed is uploaded with data quality issues, what are two issues that might arise? Choose two.

  • Google’s system will detect data quality issues in Merchant Center and disapprove items until the violation is resolved.
  • Users may lose trust in Google and the retailer if the product information in the ad does not match the information on the website.
  • Google’s system will detect data quality issues in Google Ads and disapprove campaigns with those items until the violation is resolved.
  • Data quality issues in Merchant Center will be detected by Google’s system and will permanently suspend the account

Which of these ad formats can be found in a Smart Shopping campaign but not a Standard Shopping campaign?

  • Product Shopping Ads
  • Local Inventory Ads
  • Responsive Display Ads
  • Gmail Ads

If a person wants to opt in to the Product Ratings Program, where should they go?

  • Product feed
  • Google My Business
  • Google Ads
  • Google Merchant Center

According to Google Ads Policy, which category type does irresponsible data collection fall under?

  • Prohibited content
  • Editorial standards
  • Prohibited practice
  • Restricted content

What are two bidding strategies that you can use in your Standard Shopping campaign? Choose two.

  • Viewable cost per impression (CPM)
  • Maximize conversion value
  • Target return on ad spend (tROAS)
  • Enhanced cost-per-click (eCPC)

Which of these components are optimized automatically with a Smart Shopping campaign?

  • Budget allocation across networks
  • Country of sale
  • Product feed creation
  • Campaign creation

Which of the following attributes is optional when setting up a product feed in the Google Merchant Center?

  • availability
  • price
  • image_link
  • product_type

Which two statements capture what differentiates Shopping campaigns from Search campaigns? Choose two.

  • Shopping campaigns are organized by product groups.
  • Shopping campaigns rely on product information instead of keywords.
  • Shopping campaigns are organized by ad groups instead of products groups.
  • Shopping ads are manually generated.

Which basic website requirement must everyone follow in order to advertise on Shopping ads?

  • Store policy
  • Full contact information
  • Secure checkout
  • Country-specific destination URL

You’re looking to buy four stools for your new home bar. A retailer advertises the price for one stool in an ad, but the image in the ad is a bar with four stools. When users click on the ad, they land on the product page with one stool.

  • Usefulness
  • Misrepresentation of self or product
  • Return policy
  • Unsupported Shopping content

What happens if you don’t resolve repeated policy violations, such as the price in the feed not matching the price on the website?

  • Google My Business account suspension
  • Feed suspension
  • Google Merchant Center account suspension
  • Google Ads account suspension

OR

  • Suspension of feed
  • Suspension of Google My Business account
  • Suspension of Google Ads
  • Suspension of Google Merchant Center account

Which of these statements about Shopping Ads is true?

  • They let sellers use keywords to decide exactly how and where to show their ads.
  • They let sellers use keywords to limit results to either Google Search pages or Google Shopping pages.
  • They give shoppers limited information in order to increase curiosity regarding a product or service.
  • They use an easy-to-understand format to give shoppers all the information they need at a glance.

OR

  • Shopping Ads are a text-based-only format that’s easy to set up using keywords and location as the minimum requirement for launching.
  • Shopping Ads are highly customizable to match the look and feel of a partner website that uses images and text to drive brand awareness.
  • Shopping Ads use a carousel format that allows for video, images, and text that change based on the search query.
  • Shopping Ads use product attributes to show ads on relevant searches to increase conversion.

Where should you add negative keywords if you want to help prevent Standard Shopping ads from appearing when you do not want them to?

  • The product feed
  • The Merchant Center
  • The ad
  • The campaign

Which of the following are options for checking out when shoppers purchase an item? Choose three.

  • Checkout on Google
  • Checkout on Gmail
  • Checkout on your website
  • Checkout in your local store
  • Checkout on Maps

Of these programs, which are the most commonly used in Google Merchant Center? Choose two.

  • Store Ratings
  • Product Ratings
  • Local campaigns
  • Promotions

How do Smart Shopping campaigns work?

  • Smart Shopping campaigns allow you to have full control over the campaign setup, ad, and bidding.
  • Smart Shopping campaigns is a Shopping campaign type that drives simplicity, performance, and reach by optimizing toward the retailer’s business goals through machine learning across Google’s suite of ad networks.
  • Smart Shopping campaigns is a Shopping campaign type that drives simplicity, performance and reach by optimizing toward the retailer’s business goals while providing manual controls to optimize performance.
  • Smart Shopping campaigns are customizable, with the option to add manual input and advanced machine learning.

What happens after a policy violation?

  • Campaign disapproval and ad suspension
  • Item disapproval and account suspension
  • Ad disapproval and campaign suspension
  • Feed disapproval and item suspension

How can you help build a better consumer experience to drive action? Choose three.

  • Let shoppers buy online and pick up in-store.
  • Provide relevant and up-to-date information, such as store address, hours, locations, and in-stock products.
  • Simplify the shopping experience by providing minimal information.
  • Adopt a single channel experience (online only or offline only).
  • Offer an easy checkout process.

What are three ways Shopping adds help you reach your goals? Choose three.

  • Build better consumer experiences
  • Use data to fuel growth
  • Drive app downloads
  • Drive traffic and sales
  • Secure leads and contacts

What’s the benefit of conversion tracking?

  • You can make decisions based on conversion data and users interested in your product.
  • You can identify the number of potential users who are interested in your product or likely to convert.
  • You can measure conversion data. Conversion tracking is a report that you add to your campaign.
  • You can optimize more effectively because conversion tracking shows you how many sales your campaign has driven.

How can Shopping ads help retailers connect with potential shoppers? Choose two.

  • Shopping ads let more than one Shopping ad — or a Shopping ad and a text ad — for the same retailer appear in a given search. This increases a retailer’s presence on the search results page.
  • Shopping ads let retailers add keywords in their campaign to show products when potential shoppers search for the relevant keyword. Shoppers are more likely to click on an ad if retailers use keywords to match queries.
  • Shoppers can browse and interact with attractive and engaging Shopping ads that give them a better sense of the product, which in return helps generate profit for the business.
  • Shopping ads let retailers showcase their brand by displaying their product name, price, and image. This gives shoppers a sense of the product before they open the ad.

What are the three main components of Google’s policy mission statement? Choose three.

  • Protect the business from fraudulent charges
  • Protect users’ online safety
  • Promote positive experience for all users
  • Guarantee revenue for businesses
  • Implement fair and consistent policies

You own a small business that sells scented candles. You’re ready to run your first Smart Shopping campaign that uses a set budget.

  • Budget is automatically allocated across channels, based on performance. You don’t need to create a separate campaign for each channel.
  • Budget is manually allocated across channels, based on your channel preference. You have control over the campaign setup while manually optimizing by channel.
  • Budget is manually allocated by campaign, so you’ll need to create a separate campaign by channel and budget.
  • Budget is automatically allocated by campaign, so you’ll need to create a separate campaign by channel, and Smart Shopping will optimize budget.

When should you expect to pay for a Shopping ad?

  • After someone buys something on the site
  • After someone clicks on your ad and lands on the site
  • After someone searches for your item
  • After someone views your ad without engaging

You’re a marketing specialist for a large European pet company and want to advertise new products to drive site traffic.

  • Merchant Center allows you to easily manage and update store information, manage product reviews, and create highly customizable Shopping ads.
  • Merchant Center offers robust reporting and analytics to track campaign and product-level performance.
  • Merchant Center lets you manage how your in-store and online product inventory appears on Google.
  • Merchant Center lets you create campaigns, update ads, perform ad targeting, and select new products to advertise.

Why is it recommended to have a remarketing list with a Smart Shopping campaign?

  • A remarketing list will help Smart Shopping campaigns drive in-store only traffic based on interest in your local products.
  • A remarketing list will help Smart Shopping campaigns reach users who are more likely to purchase again because they’ve already shown interest in your products.
  • A remarketing list will help Smart Shopping campaigns capture keywords of users who are likely to purchase again and add the list to the campaign.
  • A remarketing list will help Smart Shopping campaigns reach users who already made a purchase at a local store.

Which of these is an online sales goal?

  • You want to promote your product and drive consumers to your physical location.
  • You want to raise awareness of your product and encourage consumers to interact with your brand and drive website traffic.
  • You want to promote your online inventory and drive consumers to purchase a product on your website.
  • You want your consumers to schedule an appointment before purchasing the product.

When you use Smart Shopping campaigns to run across Google platforms including YouTube, Google Search, and Google Images, which of these benefits do you gain?

  • Goal-oriented
  • Manual bids
  • Reach
  • Real-time signal

OR

  • Viewable cost per impression (CPM)
  • Target return on ad spend (tROAS)
  • Maximize conversion value
  • Enhanced cost-per-click (eCPC)

You work at a global company that ships products around the world. You would like to create a Shopping campaign to promote products in the European Economic Area and Switzerland.

  • Shopping ads can be served by Google My Business.
  • Shopping ads can be served by one Comparison Shopping Service (CSS).
  • Shopping ads can be served by Google Merchant Center only.
  • Shopping ads can be served by any Comparison Shopping Service (CSS) you work with.

You work at an agency and one of your clients wants to track performance by product category (ex: apparel) and gender. They already passed the optional and required attributes for apparel in the product feed. How could they achieve granular reporting?

  • Create a catch-all campaign. Example: Campaign #1: Tops Product group: All products
  • Create a campaign for each gender, then set up product groups by apparel type. Example: Campaign #1: Women Product group #1: Tops Product group #2: Shoes
  • Create a campaign by product category, then set up product groups by gender. Example: Campaign #1: Tops Product group #1: Women’s Top Product group #2: Men’s Top
  • Create a campaign by product category and gender, and use product groups. Example: Campaign #1: Women’s Top Product group #1: Sweater Product group #2: Short Sleeves

Which of these choices describes a free product listing?

  • Free product listings participate in an ad auction and offer insights and controls to optimize performance and prioritize key products.
  • Free product listings use product information directly from the website to curate no cost ads without a product feed.
  • Free product listings are paid Shopping ads that are converted due to low impressions and clicks.
  • Free product listings appear on the Shopping Tab and provide an opportunity to highlight products and drive customers to your website at no cost.

Where might you see Standard Shopping ads? Choose three.

  • Google Images
  • The Shopping tab
  • Google Search
  • Gmail
  • Google Maps

A brand company would like to use Shopping ads to promote a new line of water bottles. The agency is creating a product feed with all the required attributes for appeal but they’re not sure how to structure the title in the feed.

  • Brand (brand name) + Attributes (i.e., color, size) + Availability (e.g., in stock, out of stock)
  • Brand (brand name) + Product Type (i.e., category) + Attributes (e.g., color, size)
  • Brand (brand name) + Availability (i.e., in stock, out of stock) + Attributes (e.g., color, size)
  • Brand (brand name) + Product Type (i.e., category) + Availability (e.g., in stock, out of stock)

Which Smart Shopping campaign setting will help you determine the value of acquiring new customers?

  • Target return on ad spend (tROAS)
  • Optimize for store visits
  • Enhanced cost-per-click (eCPC)
  • Click-through rate

How would you accurately describe the function of product groups in a Shopping campaign?

  • Product groups are keywords that are defined by categories you can select in each of your campaigns.
  • Product groups are remarketing lists that you want to advertise in each of your campaigns.
  • Product groups are predefined themes that you can select in each of your campaigns.
  • Product groups are used to specify which products from your feed you want to advertise in each campaign.

Which of the following Shopping campaign goals would you choose if your aim was to engage with shoppers who are close to making a purchase decision?

  • Sales
  • Lead
  • Awareness
  • Website traffic

Which definition of attributes in the product feed is correct?

  • Attributes are text only that describe a product.
  • Attributes are keywords that describe a product.
  • Attributes are numerals only that describe a product.
  • Attributes are the data points that describe a product.

How do Google Ads and Google Merchant Center interact with each other?

  • Google Ads passes campaign performance to Google Merchant Center so advertisers can use the data to influence future campaign builds.
  • Google Merchant Center passes campaign performance to Google Ads so advertisers can use the data to influence future campaign builds.
  • Google Merchant Center passes inventory data to Google Ads so advertisers can use the data to build a Shopping campaign.
  • Google Ads passes inventory data to Google Merchant Center so advertisers can use the data to build a Shopping campaign.

What are two features of a Standard Shopping campaign? Choose two.

  • You can optimize campaign performance and bids through automated bidding.
  • You can create and edit an ad format.
  • You can set up campaign, bidding, and product groups manually.
  • You can optimize your goals based on real-time signals across all Google platforms.

or

  • Standard Shopping campaigns also allow for automated bidding to optimize campaign performance and bids.
  • Standard Shopping campaigns give you more control by letting you create and edit an ad format.
  • Standard Shopping campaigns optimize your goals based on real-time signals across all Google platforms.
  • Standard Shopping campaigns give you more control by letting you manually set up your campaign, bidding, and product groups.

or

  • It lets you create and edit an ad format.
  • It allows for automated bidding to optimize campaign performance and bids.
  • It lets you set up campaign, bidding, and product groups manually.
  • It lets you optimize goals based on real-time signals across all Google platforms.

How many Smart Shopping campaigns should you create to maximize performance?

  • Launch at least 100 Smart Shopping campaigns per account and optimize based on performance.
  • Create as many as 150 Smart Shopping campaigns to test performance and optimization.
  • Consolidate your Smart Shopping campaigns and only create separate campaigns when necessary.
  • There’s no limit to Smart Shopping campaigns because machine learning will optimize one Smart Shopping campaign over another.

Which of these formats promotes in-store offerings while also driving traffic to stores?

  • Carousel ads
  • Gmail ads
  • Local inventory ads
  • Product Shopping ads
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